Recent polls also show around 50% of people that gambled in the previous four weeks used an app to do so.Īpps are however more variable than mobile websites and there is a huge range in both quality and functionality between different brands.
Around 70% of gamblers now bet through mobile most often, of those nearly two thirds primarily use apps. The take home message from this is people like to bet using apps as they offer convenience, familiarity, personalisation and often a better user experience and the app market has grown faster than any other remote betting interface. Google initially only allowed betting apps through third-party channels but reversed this decision in 2017 to allow the Play Store to feature them, it was no surprise that the following year saw another massive jump in online gambling revenues. When apps were first developed in 2008 they were restricted from being used for betting until 2011 when Apple opened up their applications to allow real money gambling and in the space of one year mobile gambling revenues more than doubled.
